http://www.mcil.co.uk/review/7-10-criteria.htm
“Website Effectiveness Review”
This online guide provides a checklist with which to measure the effectiveness of a website based on the following criteria: first impressions, navigation, content, attractors, findabillity, making contact, browser compatibility, knowledge of users, user satisfaction, and other useful information. Within each criteria a sublist of about 3-13 key issues are provided to evaluate it thoroughly, e.g. for first impressions the sublist includes url, download time, look and feel, need to download software, home page on one scree, unique selling point or value proposition, ability to take action, feeling of wanting more, contact details, credential validation, statement from management, and are users made to register to get into site. The guide is based on a scoring method from 0-10, 0 being not applicable, 1 is poorly implemented and 10 is extremely well implemented.
http://iwc.oxfordjournals.org/content/26/1/89.full.pdf+html
“User Evaluation of Websites: From First Impression to Recommendation”
This study looked at the core constructs of content, usability, and aesthetics when evaluating a user’s perception and evaluation of websites. It used three different studies-which consisted of general website evaluation-user beliefs, the influence of content, usability, and aesthetics on different user evaluation phases- to statistically measure the effect of each construct on first impression, overall impression, intention to revisit, and intention to recommend. The results showed that aesthetic is most important for first impression and content is decisive for the entire duration of use.
The MCIL guide provides a more thorough system for complete website analysis given that it not only talks about the overarching concepts but dives into what makes composes them and how effective each is overall. The user evaluation is based on a much more user interface but limits the criteria to content, usability, and aesthetics. The similarities between the two analysis methods is the incorporation of first impressions and content availability. The MCIL guide is geared toward the website designers given that one must personally rank one’s website while the user guide is based solely on the user feedback. The MCIL guide does not account for user feedback while the user guide does not account for the website maker’s influence.
gerardomartinezjr 